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Summary Report of Indy Do Day 2014

By on October 20, 2014

Indy Do Day was a big success in 2014 and has set the stage for an even better 2015 (October 1, 2 and 3). Below, are some of the highlights and recognition of the event, this year.

Committee Chairs

  • Community, Arts & Cultural Organizations – Debbie Hyde
  • Schools, Colleges & Universities – Hugh Baker
  • Mission-based Organizations – Ralph Taylor
  • Businesses/Corporate Community – Elaine Bedel
  • Technology Committee – Matt Burnett & Greg Albright
  • Marketing Committee – Christi Garcia

Honorary Chairs

  • Greg Ballard, Mayor of Indianapolis
  • Winnie Ballard, First Lady
  • Frank Basile, Community Volunteer
  • Tamika Catchings, Indiana Fever
  • Molly Chavers, Indy Hub
  • Michael Huber, Indy Chamber
  • Mickey Maurer, IBJ Corp.
  • Jim Walker, Big Car

KICK OFF EVENT – MAY 6!
Attended by Honorary Chairs, Committee Members, Rotarians and the community.

BENEDICT INN PROJECT – Pre-Indy Do Day Event

  • 25 volunteers
  • Keep Indianapolis Beautiful
  • FOX 59 coverageT
  • Rotary Club of Indianapolis received the WIBC Neighbor to Neighbor Award

PROMOTIONAL OPPORTUNITIES!

IndyVolved
Pride Festival
Corporate Challenge
Discover Indianapolis

CIRCLING HUNGER FLASH MOB (September 3, 2014)

  • Pre-Indy Do Day Event
  • 100 volunteers
  • Indiana Hunger Network
  • Orr Fellows
  • Pacers Bike Share

WHAT IT WAS! Three days of DOING GOOD!

  • 18,003 volunteers
  • 5,072,150 volunteer hours
  • 314 participating organizations

NEWS TEAM! CO-HOSTS:

  • Ramona Adams
  • Don Steffy

ASSOCIATES:

  • Katie Abernathy
  • Greg Albright
  • John Bragg
  • Andrea Geiger

Indy Do Day News Team traveled nearly 500 miles around Indianapolis bringing you a total of 24 hours of Indy Do Day coverage.

PROJECT HIGHLIGHTS!

  • Landscaping
  • Cleaning
  • Beautification
  • Will Preparation
  • Food Drives
  • Blood Drives
  • Fitness Assessments
  • Music Therapy
  • Repair/Maintenance
  • Painting

CRAINE HOUSE – OUR PROJECT – ROTARIAN PARTICIPATION!

  • American Cancer Society
  • American Red Cross
  • Arthritis Foundation
  • AT&T
  • Barnes & Thornburg, LLP
  • Bath Junkie
  • Bedel Financial Consulting, Inc.
  • Benjamin Harrison Presidential Site
  • Borshoff
  • Boy Scouts of America
  • Butler University
  • Children’s Museum of Indianapolis
  • Christel House Academy West
  • CICOA
  • City Securities
  • Crooked Creek CDC
  • CruiseOne MJHarris & Crew
  • Damar Services, Inc.
  • Eli Lilly
  • Emmis Communications
  • FIDO
  • Gleaners Food Bank of Indiana
  • Greenwalt CPA
  • Habitat for Humanity
  • HVAF of Indiana, Inc.
  • Indianapolis Children’s Choir
  • Indianapolis Indians
  • Indpls Neighborhood Housing Partnership
  • Indianapolis Zoo
  • International Entertainment Bureau
  • IPL
  • IU Health
  • IUPUI
  • Ivy Tech
  • Jameson Camp
  • JPMorgan Chase & Co.
  • Junior Achievement
  • Lilly Endowment
  • Marian College
  • Morning Light
  • Paramount School of Excellence
  • Peace Learning Center
  • PNC
  • RJE Business Interiors
  • Rotary Club of Indianapolis
  • Second Helpings
  • Senior1Care
  • Stewart Richardson & Associates
  • Tangram
  • The Salvation Army
  • Volunteers of America of Indiana
  • Wheeler Mission Ministries

Media Highlights

  • Media impressions = 11,583,085
  • Publicity value of $174,984
  • More than 70 mentions in print, online, broadcast and radio
  • PSAs ran on four local networks
  • Interviews on WTHR, WISH and WFYI
  • Amos Brown Show
  • Red Shield Radio
  • Hoosier Hometown Hero
  • Indy’s Trusted Servant Radio
  • Coverage on three front-pages of The Indianapolis Star within five weeks
  • Feature story in the IBJ
  • Mentions in multiple e-newsletters
  • Indianapolis Star feature photo – one week after Indy Do Day

SOCIAL MEDIA HIGHLIGHTS!

FACEBOOK

  • 77 posts reaching 45,626 people
  • 690 likes, 179% increase over 2013

TWITTER

  • 850 tweets sent via @IndyDoDay, 548% increase over 2013
  • 1,670,735 impressions via @IndyDoDay from April through October 2014, 150% increase over 2013
  • 2 topics trended in the top 10 for Circling Hunger – #indydoday and #circlinghunger
  • @IndyDoDay trended in the top 1-2 positions on Oct. 2
  • 3 other topics trended in the top 10 on Oct. 2 – #IndyDoDay, #Indy and #WeAreLilly

In-kind Contributors – Total value of $39,250

  • Borshoff, publicity and media relations
  • Central Indiana Educational Service Center, PSA production
  • Colored Threads, promotional items for co-chairs
  • Indiana Sports Corporation, Corporate Challenge booth
  • M. Nelson & Associates, post card printing
  • MJ Schuetz Agency, Circling Hunger event insurance
  • Ruth’s Chris Downtown, kick-off event food and gift cards
  • Sun King Brewery, kick-off event beer

About Indy Rotary

The Rotary Club of Indianapolis was founded in 1913, just eight years after the formation of the first club in Chicago. We are a diverse and vibrant club with nearly 200 members. Club meetings are on Tuesday's at noon at Ivy Tech Community College Culinary and Conference Center, are open to the public and are concluded by 1:30 p. m. or before. Come join us!