Indy Rotary Adds New Mass Texting System
The Rotary Club of Indianapolis recently added a Mass Texting system, to help communicate with membership and the community in the event of major developments, such as cancellations due to weather events, last minute changes in meeting times, programs or locations.
“While we already send a number of announcements to our members each week,” said Susie Harmless, Executive Director, “it is important to emphasize that the Club is incorporating this system for very important and time-sensitive updates, alerts or announcements – NOT to promote regular events or to advertise. For these things, we will continue to distribute weekly e-news announcements, use our website to keep the community updated and will continue to be very active with social media.”
While it is not scientific, the percentages of individuals who read texts verses email, Facebook and Twitter posts, is staggering. One report said that – 98% of text messages are read vs. 29% of Tweets vs. 12% of Facebook posts vs. 20% of emails. Here’s another recent article on those statistics. Said Greg Albright, Club Manager, “We must provide the easiest methods and various ways to communicate to our membership. Everyone has a mobile phone. In fact, some of our members may have better access to a text message than an email!”
Over the past year, the Rotary Club of Indianapolis has improved it’s overall technology to better serve the community and Rotarians. Adding to the many benefits of being a member of the Rotary Club of Indianapolis. For more information on how you can become a member, visit the Membership Information page.
