Summary Report of Indy Do Day 2014
Indy Do Day was a big success in 2014 and has set the stage for an even better 2015 (October 1, 2 and 3). Below, are some of the highlights and recognition of the event, this year.
Committee Chairs
- Community, Arts & Cultural Organizations – Debbie Hyde
- Schools, Colleges & Universities – Hugh Baker
- Mission-based Organizations – Ralph Taylor
- Businesses/Corporate Community – Elaine Bedel
- Technology Committee – Matt Burnett & Greg Albright
- Marketing Committee – Christi Garcia
Honorary Chairs
- Greg Ballard, Mayor of Indianapolis
- Winnie Ballard, First Lady
- Frank Basile, Community Volunteer
- Tamika Catchings, Indiana Fever
- Molly Chavers, Indy Hub
- Michael Huber, Indy Chamber
- Mickey Maurer, IBJ Corp.
- Jim Walker, Big Car
KICK OFF EVENT – MAY 6!
Attended by Honorary Chairs, Committee Members, Rotarians and the community.
BENEDICT INN PROJECT – Pre-Indy Do Day Event
- 25 volunteers
- Keep Indianapolis Beautiful
- FOX 59 coverageT
- Rotary Club of Indianapolis received the WIBC Neighbor to Neighbor Award
PROMOTIONAL OPPORTUNITIES!
IndyVolved
Pride Festival
Corporate Challenge
Discover Indianapolis
CIRCLING HUNGER FLASH MOB (September 3, 2014)
- Pre-Indy Do Day Event
- 100 volunteers
- Indiana Hunger Network
- Orr Fellows
- Pacers Bike Share
WHAT IT WAS! Three days of DOING GOOD!
- 18,003 volunteers
- 5,072,150 volunteer hours
- 314 participating organizations
NEWS TEAM! CO-HOSTS:
- Ramona Adams
- Don Steffy
ASSOCIATES:
- Katie Abernathy
- Greg Albright
- John Bragg
- Andrea Geiger
Indy Do Day News Team traveled nearly 500 miles around Indianapolis bringing you a total of 24 hours of Indy Do Day coverage.
PROJECT HIGHLIGHTS!
- Landscaping
- Cleaning
- Beautification
- Will Preparation
- Food Drives
- Blood Drives
- Fitness Assessments
- Music Therapy
- Repair/Maintenance
- Painting
CRAINE HOUSE – OUR PROJECT – ROTARIAN PARTICIPATION!
- American Cancer Society
- American Red Cross
- Arthritis Foundation
- AT&T
- Barnes & Thornburg, LLP
- Bath Junkie
- Bedel Financial Consulting, Inc.
- Benjamin Harrison Presidential Site
- Borshoff
- Boy Scouts of America
- Butler University
- Children’s Museum of Indianapolis
- Christel House Academy West
- CICOA
- City Securities
- Crooked Creek CDC
- CruiseOne MJHarris & Crew
- Damar Services, Inc.
- Eli Lilly
- Emmis Communications
- FIDO
- Gleaners Food Bank of Indiana
- Greenwalt CPA
- Habitat for Humanity
- HVAF of Indiana, Inc.
- Indianapolis Children’s Choir
- Indianapolis Indians
- Indpls Neighborhood Housing Partnership
- Indianapolis Zoo
- International Entertainment Bureau
- IPL
- IU Health
- IUPUI
- Ivy Tech
- Jameson Camp
- JPMorgan Chase & Co.
- Junior Achievement
- Lilly Endowment
- Marian College
- Morning Light
- Paramount School of Excellence
- Peace Learning Center
- PNC
- RJE Business Interiors
- Rotary Club of Indianapolis
- Second Helpings
- Senior1Care
- Stewart Richardson & Associates
- Tangram
- The Salvation Army
- Volunteers of America of Indiana
- Wheeler Mission Ministries
Media Highlights
- Media impressions = 11,583,085
- Publicity value of $174,984
- More than 70 mentions in print, online, broadcast and radio
- PSAs ran on four local networks
- Interviews on WTHR, WISH and WFYI
- Amos Brown Show
- Red Shield Radio
- Hoosier Hometown Hero
- Indy’s Trusted Servant Radio
- Coverage on three front-pages of The Indianapolis Star within five weeks
- Feature story in the IBJ
- Mentions in multiple e-newsletters
- Indianapolis Star feature photo – one week after Indy Do Day
SOCIAL MEDIA HIGHLIGHTS!
- 77 posts reaching 45,626 people
- 690 likes, 179% increase over 2013
- 850 tweets sent via @IndyDoDay, 548% increase over 2013
- 1,670,735 impressions via @IndyDoDay from April through October 2014, 150% increase over 2013
- 2 topics trended in the top 10 for Circling Hunger – #indydoday and #circlinghunger
- @IndyDoDay trended in the top 1-2 positions on Oct. 2
- 3 other topics trended in the top 10 on Oct. 2 – #IndyDoDay, #Indy and #WeAreLilly
In-kind Contributors – Total value of $39,250
- Borshoff, publicity and media relations
- Central Indiana Educational Service Center, PSA production
- Colored Threads, promotional items for co-chairs
- Indiana Sports Corporation, Corporate Challenge booth
- M. Nelson & Associates, post card printing
- MJ Schuetz Agency, Circling Hunger event insurance
- Ruth’s Chris Downtown, kick-off event food and gift cards
- Sun King Brewery, kick-off event beer
